Re:Apple Should Buy a Search Engine, Analyst Says
by detaro on Tuesday June 09, 2020 @01:56AM
(#23464085)
An independent DDG that's seen as an independent alternative, slightly hurts Google and provides impressions for Microsoft-managed ads is likely a lot more valuable to Microsoft than another Microsoft-owned brand that nobody will believe is actually independent and more privacy-friendly.
Re:Apple Should Buy a Search Engine, Analyst Says
by badrabbit on Tuesday June 09, 2020 @12:56PM
(#23468325)
The source of results is irrelevant. Pagerank based revenue model and how they prioritize relevancy (e.g.: programming related query will have the top stackoveflow answer on the first page and their bangs) is why I like them in addition to their privacy promises. Ddg is still very simple,especially their /lite search. Google is cluttered and weighty but I still need it for some results. Bing results are often different than ddg for me as well.
I think people who use DDG don’t get it’s mostly just bing’s search API with better branding and privacy features.
Which isn’t necessarily a bad thing, but it just makes DDG much more of a Microsoft acquisition target than an Apple one.
These so called “analysts” have no idea what they are talking about. Google pays Apple nearly $8 billion a year at this point to stay the default search on safari iOS.
Why would Apple throw away that free money to instead pay it back to Microsoft operating a business that can only be monetized by advertising?
I doubt search will ever be part of the Apple portfolio. Users won’t pay for it and Apple is not interested in becoming an ad network.