Apple Should Buy a Search Engine, Analyst Says

Re:Apple Should Buy a Search Engine, Analyst Says by ummonk on Tuesday June 09, 2020 @01:26AM (#23463913)

Couldn't Apple just consume the Bing API directly instead? What would acquiring DuckDuckGo actually get them?

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Re:Apple Should Buy a Search Engine, Analyst Says by gundmc on Tuesday June 09, 2020 @01:31AM (#23463943)

The only reason would be the goodwill/value of the brand, but I can't imagine a company with the design and marketing chops of Apple running a service named "Duck Duck Go".

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Re:Apple Should Buy a Search Engine, Analyst Says by _emacsomancer_ on Tuesday June 09, 2020 @01:42AM (#23464009)

They would presumably rebrand it "Search".

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