I don’t get Spotify. Spotify would cost $40B+ to buy after the premium they’d have to offer. Apple Music keeps growing its user base. Not sure if it would be allowed by regulators. There’s still Rhapsody in the west for music. Beyond that I don’t think any streaming service survived.
Again for the sake of competitiveness I wouldn’t want this to happen. I still miss Rdio’s design. Along with other things I don’t think Spotify or Apple Music really improved on since the Rdio, MOG, Zune music (forgot the name now) days, early Spotify, Rhapsody/Napster days.
Even if independent a company would have been a good investment doesn't mean that they would leave the damn thing alone and not ruin it in practice.
iTunes/Apple Music is incredibly healthy and the only reason to buy Spotify is to extinguish the biggest competition they have. There is no other benefit to them and it's a bad look aside from any potential legal issues.
Things I think Apple should do:
Something that other people aren't doing.
Extensively and seriously overhaul or eliminate their traditional computing business. (They are poised to do this and may very well in the coming years with their ARM on Mac strategy). I realize that the new Mac Pro is marketed to a very specific set of people but my latest iPhone cost significantly less than the wheels they will sell you for the Mac Pro. It makes no sense.
- Apple should by netflix and get into the streaming game(considering how much appleTV stinks this may be a good idea!)
- Apple should buy Disney, there is the synergy of two trusted brands in the entertainment/media space(Steve Jobs did own Pixar which Disney now owns)
- Apple should buy twitter, they can expand their news and reach a large connected audience.
Things I think Apple should do:
Buy a large email provider, they had a yearly $100 a year email subscription service but that was a flop, make it free and make it iOS exclusive(as an alternative to gmail).
Buy Spotify, given they have iTunes getting spotify would make sense, perhaps antitrust issues with this one.