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Re:Choose Boring Technology (2015) by nlitened on Sunday June 07, 2020 @03:24PM (#23449970)
There are also small software companies that are not VC-funded startups with flashy ideas — e.g. small bootstrapped consultancies and niche software shops.

In these companies you still have to hire developers for reasons beyond excitement for The Idea.

Re:Choose Boring Technology (2015) by praveen9920 on Sunday June 07, 2020 @08:43PM (#23452445)
Services companies are different breed altogether. I am a co-founder of such services company, struggled a lot with attrition.

I realised that having people who love your culture will always have your back irrespective of what they do.

Also, Being a niche software shop, one could potentially become contributors to that technology which is exciting in itself.