Obviously, games "looking then times better" is poorly defined. Even still, I would argue that PC gaming actually is many times better graphically than the 360. Most PC gamers have at least 1080p resolution, and even modest PC hardware can handle that. Modern "HD" consoles, however, almost invariably run their games (especially the blockbuster action titles) at a much lower resolution like 600p or 660p. Also, PC games have had antialiasing for many years, something many (if not most) console titles noticeably lack.