Nobody is making the player play the game. There are plenty of other ways to spend your time than advertising on the internet.

"Hate the player for choosing to play the game."

Did the poster even name a player?

Wall Street incentivizes Google to do this. Don't hate the game, hate the meta-game?

Wall Street has no say in the matter. The voting shares are majority held by the founders.

Google chose to be beholden to Wall Street. It could have chosen to remain private and had a better chance of not harming society.