I run a startup news website. I review press-releases and pitches every day. The basics in this post are solid, but the two most important things in a pitch are 1)exclusivity 2)currency (that is a media term for "the story is relevant and current for right now, it has currency") Here is my guide to getting a write-up about your startups http://www.scandinavianstartups.com/article/how-get-write-yo...