I started my career doing some marketing and then moved to product management, all in tech at small startups. Even as a PM, because I joined companies of <50 people, I ended up helping out with marketing too.

Google Ads are pretty straightforward, so at this point I'm just running a couple and watching conversion rates - you basically just need to look at how much you're spending vs. how much revenue they're bringing in to figure out if they're worth it.

IG advertising is new to me - I'm planning to reach out to some dog accounts to see if I can offer free samples and possibly money for them to promote. No idea about what the going rate for that sort of thing is or how effective it'll be, but I'll find out soon :)