Market traders don't read the report, they just see the headline and get excited.

People ascribe way too much wisdom to stock traders. Remember back in March when everybody was buying buckets of stock in the wrong company called Zoom? Zoom the Chinese parts manufacturer's price went up 2000% before the SEC forced it to be delisted because that's the only way to stop the lemmings on Wall Street.

While a “market trader” may not, the large banks have an army of analysts who spend all their time far beyond 40 hours of work reading everything they can about particular industries or market drivers. They know more about this stuff than you or I and that is why they make money ahead of anyone you know. A bunch of MBAs read that report cover to cover and delivered a summary to the trading exec before any of us even had time to flip to the first page.

umm, people who move millions of dollars are quite sophisticated. I am sure the retail investors like me don't dissect the report, but we hardly move the market. Institutional investors aren't as sloppy as me.

Sometimes they are. But there are definitely companies that analyse the shit out of every piece of data they can get their hands on. I think part of the problem is that getting things "right" is just really really hard.

I am sure there are such investors, but our companies are already crossing a trillion dollar market cap, you need to have a few billion dollars to move market significantly. As the amount increases, so does the due dilligence.