The issue is indeed the same with all social platforms but also media and broadcast. The singular question is this: What entity can really artfully determine who ought to speak to the masses in the interest of society? Is there someone with superiority of wisdom that can determine who should speak to many, and if so, is the answer the same ones that hold that power today. In the not-so-long ago it was the priest who spoke to the many and the king with the divine wisdom. Today we know better and thus we have given that power to... the ones we elect? No. It is the one whose platform has the highest stickyness.

Mass amplification via a platform's algorithm is not a big step above the old ways, and the platform owner does not seem to have much better divine wisdom than past kings.