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Re:U.S. states lean toward breaking up Google's ad tech busi... by Barrin92 on Friday June 05, 2020 @03:43PM (#23433008)
my answer to that is, yes that is how every other industry operates, which is why every other industry is painfully slow. Tech was the rare exception of having the advantage of starting from a blank slate a few decades ago, and it was insanely innovative. There's no excuse to let it calcify into the state of every other industry, and I'd take your point and go further, go to every other industry and do the same.

Go to telecommunications and break the big players up and create marketplaces in which small players can innovate. Do it in news media and undo that awful communications act from 96 that led to industry concentration.

We need to take an activist attitude to anti-trust that actively seeks to create rabidly competitive markets which is what fuelled early tech's growth, instead of letting tech slide into the status quo.

And of course all of these companies will still have access to capital. They'll just need to convince investors that their product is better.

Re:U.S. states lean toward breaking up Google's ad tech busi... by bobdole12345 on Friday June 05, 2020 @07:24PM (#23435150)
The only reason Google can be Google is economy of scale. No matter how friendly you make the marketplace for proto-Google hopefuls, they an never even approach the infrastructure capable of making the same product.

Telecom and the like are the same, competition leads to fragmentation and destruction of opportunity. Monopolies lead to bad platforms, but platforms that hit the scale divided and broken half solutions never will.

Re:U.S. states lean toward breaking up Google's ad tech busi... by tarsinge on Saturday June 06, 2020 @02:29AM (#23437262)
I wouldn’t be so sure of that. Their edge in search and email is eroding. The general public wouldn’t see much difference if their default search engine was DDG. Not saying it’s not a monopoly, but I see it more as brand power than impossible to match by competition. Same for email or maps, you can switch on a individual level for nearly the same experience.

I’m way more concerned by Facebook in terms of monopoly, because here I truly don’t have a choice between products, just to opt out with social consequences. That’s not the case with search or email.

Re:U.S. states lean toward breaking up Google's ad tech busi... by roenxi on Friday June 05, 2020 @07:43PM (#23435268)
That is a theory; not necessarily a decided reality.

Google is an ad company; their product is an audience and an advertising system. There is no reason that advertising should be untouchable except at scale. There are plenty of tiny players who eke out a profitable existence at small scale with ads. It is likely there is a path from there up into a mega-giant if someone really goes to look for it.

If anything, advertising might suffer diseconomies of scale for most products. Small businesses want to advertise locally.

Re:U.S. states lean toward breaking up Google's ad tech busi... by sytelus on Friday June 05, 2020 @11:52PM (#23436677)
Each search costs 0.0003 kWh of energy in Google infrastructure. That's just energy bill. Now think about massive infrastructure that is out there giving you sub-second results for 40,000 queries each second all over the world. Think about the man power that does on day-in day-out to make sure things are not gamed in constant war of SEO. I highly doubt Google can function in same way without economy of scale.
Re:U.S. states lean toward breaking up Google's ad tech busi... by bobdole12345 on Friday June 05, 2020 @10:32PM (#23436308)
Google is a search engine company that gives better results because it has more opportunities to improve the product with each request it sees.

Advertising is the same way: The more opportunities you have to try matching a person with a thing they might like, the more you'll learn.

Google is on a scale that are likely two orders of magnitude more than their closest competitor.

Hilariously, Google is by far the best at mapping local people with local businesses, as they've mapped most commercial centers, and run heavy machine learning across them to extract information their competitors can't even hope to try for another decade.

Re:U.S. states lean toward breaking up Google's ad tech busi... by buzzkillington on Friday June 05, 2020 @08:16PM (#23435505)
That is a feature, not a bug. Fragmentation leads to protocols instead of products which is why we have the internet instead of whatever monstrosity Bell would have produced had the arpanet never happened.
Re:U.S. states lean toward breaking up Google's ad tech busi... by bobdole12345 on Friday June 05, 2020 @10:38PM (#23436334)
Yes, that's why the US has the most absurd cell phone network even while I sit in Silicon Valley, but I don't have reception in a half dozen places during my commute, or in my home.

Why I pay absurd amounts more for my healthcare, even when I can choose between several different insurance companies.

That's why my power in a massive center in California is completely unreliable here, I've experienced more power failures in the past year in a major city than I did in 30 years in the middle of fucking nowhere Canada.

Because competition makes it work.

Re:U.S. states lean toward breaking up Google's ad tech busi... by TomMarius on Saturday June 06, 2020 @05:25AM (#23437844)
Well, seems like your country is broken, maybe you should reconsider your apparently destructive regulations. Fairly free competition does make it work year-round and cheap all around Europe.
Re:U.S. states lean toward breaking up Google's ad tech busi... by buzzkillington on Saturday June 06, 2020 @12:02AM (#23436734)
Natural monopolies are best run by the government.

That's why Mussolini got the trains to run on time. He also used them to ship all the Jews to concentration camps, but what's a few million lives compared to being slightly inconvenienced?

Re:U.S. states lean toward breaking up Google's ad tech busi... by vkou on Saturday June 06, 2020 @05:14AM (#23437789)
This is false. Italy did not ship its Jews to concentration camps during WWII.

After Italy switches sides, and joined the Allies, the Germans, who quickly occupied northern Italy immediately started carrying out the Holocaust.

They were not very successful, because of resistance and non-cooperation by Italian civilian authorities. Less than 10% of Italy's jewish population died in the Holocaust. (Compared to 50% of Romania's, 90% of Poland's, 70% of Hungary's, 30% of Austria's, and 90% of Greece's)

Re:U.S. states lean toward breaking up Google's ad tech busi... by 8note on Saturday June 06, 2020 @01:42AM (#23437096)
Some of them got on ships, where the Americans competed to see who could send the most back, of course
Re:U.S. states lean toward breaking up Google's ad tech busi... by monadic2 on Friday June 05, 2020 @06:30PM (#23434772)
Early markets were fueled by capital, not competition. Capital needs to be reigned in with these monopolies or we’ll just sprout more. Let’s not pretend like competitive markets are possible with the kind of capital needed to compete.
Re:U.S. states lean toward breaking up Google's ad tech busi... by erichocean on Friday June 05, 2020 @07:02PM (#23434976)
> Let’s not pretend like competitive markets are possible with the kind of capital needed to compete.

The entire purpose of injecting capital in such large amounts is to prevent competition. That's literally the entire point.