Most people value prosocial beliefs and behaviors -- and do so more as they acquire life experience. However, there are some who are unable to do so and some who have been conditioned otherwise.

Regardless, the vast majority of people understand and appreciate the benefits of compassion.

These people value compassion, not because a research study informed them that they should, but because, in part, they have observed it for themselves: when they have been compassionate they realized that it made them feel good; when they have seen public policy informed by compassion in communities they saw how those communities thrived.

The intended audience for studies like these are those who want to do good and one benefit to them is to have a better understanding of how to do good more effectively.

And it is okay that not everybody is in that audience; the intended audience, their communities, and society as a whole benefit regardless.