I think you can have different initiatives targeting different issues. Like many have said, being a minority itself is a disadvantage. Cristian Cooper (Harvard grad) is an example.

But I also understand what you mean about people ignoring socioeconomic status or other issues when they are not at the center of the spotlight. I think it's quite clear most companies doing this just for PR. BLM movement has been going on for years, yet these companies never care to actively support it, until now that they've seen "oh shit, people actually care - better get on it now." Let's see whether this is truly a wake-up call for people to address injustices of all kind, starting with racial problem, or simply a 'trend'.