Understandable that they don't want to take this on, it's a massive undertaking beyond a lot of consumer products.

I do wish they could contract out some design or other manufacturers would consult with them. Reducing distraction with physical buttons on a steering wheel is so much more thoughtful than tossing in a touchscreen and pushing everything to software (I realize cars have some controls on the steering wheel, but it's not enough).

Every time I see a modern car I'm kind of shocked by how distracting the interior is. At least voice interfaces have improved somewhat.