Wouldn't it make sense that they're better for being bad at the non-critical stuff? Assuming the market will pay X for their goods, mostly dependent on the goods' quality Q and very little on W. Assume that it costs Y to build the product (and that higher Y leads to higher Q) and Z to build the webpage (and that higher Z leads to higher W). Assume that they want the profit to be as high as possible. Then they'll want Y+Z to be as small as possible, and you would hope that most of that cost-cutting is in Z so that Y+Z is as close to Y as possible.