I also had this conception, then learned most if not all of my items have been from Stitch Fix’s internal brands and that’s why I didn’t recognize any of them. I thought they were a curator of brands and styles I might want to check out, but it seems to me they’re running it like a D2C high-volume fashion label.

So I’m guessing by owning the brands themselves they get even higher margins than if they were buying unwanted brands in bulk at a discount. And each of the brands goes for a certain generic style, e.g.: “Even Tide brings the vacation to your closet with a mix of coastal colors and mid-century modern inspired lines.” [1]

Kind of a let down for me as a subscriber, but I still buy quarterly as I’m so bad at picking a wardrobe out on my own.

[1] https://www.stitchfix.com/men/blog/the-service/exclusive-bra...

I tried them out for 4 months. I kept one garment per delivery on average. I buy my clothes from thrift shops all the way to Barney's/Neiman Marcus. You can find quality at any price point. However, when their internal brands began showing up more and more in my boxes I started suspecting they were offloading "junk" on me at a premium. I thought about whether the stylists make a commission or have flexibility in pricing the garments. There were many items that I thought were overpriced for theor quality. They sent me a "flannel" shirt that had the feel of paperboard.

I thought about applying for their ML positions, because it's definitely an interesting business problem. But I got a strong feeling they don't actually use ML in their product. They're just a retailer after all.