Re:How Eduardo Saverin sold Facebook ads in 2004 (2012)
by smichel17 on Monday June 01, 2020 @11:35PM
(#23387146)
> Slide 5 “The College Addiction” talks about the addictive nature of Facebook.
> Using the word addiction must have been a sound sales pitch in the early days. An expression that has quickly been replaced by technical terms like ‘engagement’ and ‘retention’.
> Using the word addiction must have been a sound sales pitch in the early days.
Yes, it used to be a positive thing, eg, "So good/fun you'll get addicted". I haven't thought about addictinggames.com for maybe a decade but it seems like they're still around.
Using the word addiction must have been a sound sales pitch in the early days. An expression that has quickly been replaced by technical terms like ‘engagement’ and ‘retention’.