Perhaps a pro-market explanation is that the bureaucracy itself undermines the market, creating a market that is not truly driven by stated goals (education) but other factors. I'm not sure I believe that, but it's possible. The difficulty of procurement might in part mean that heavy up-front marketing costs dominate, and once you've made a sale it's both fairly large and neither increases nor decreases based on the quality of the product -- poor products tend to be maintained based on the commitment of the administration even when in practice they don't end up being useful.
It would be interesting if teachers were allocated money to purchase products themselves. While it seems somewhat chaotic, and challenging with student turnover (which is generally very high in the US in particular), it seems like the only way to actually have a market driven by real experience and taste rather than politics or theory.
So the market's working. Hence the term, "paper mills". It's much cheaper to sell people a degree than to teach them stuff.