I'm talking less about the artists than the people who, you know, spend $100 million on a Rothko. (and those that would like to have that kind of money so they could spend it on a Rothko)

I'm sure the artist himself was sincere enough. I guess he worked hard, but his paintings don't impress me that he had such amazing talent or was such a craftsman, only that he managed to find a particular niche.