Virtue signaling the obvious is a poor "return on attention", to borrow your way of looking at it. My point at the top was that it's the easy thing to do.

Perhaps; it's not clear to me that making a statement of "the obvious" is necessarily an "easy" thing to do from the heights of corporate America.

Incidentally, the overuse of "virtue signalling" to describe other people taking positions that they presumably sincerely believe in and wish to share with each other is incredibly snide, and if you don't want to come off like an asshole, you should stop. It's become one of those phrases that seems more like a pointless tribal "tic" (like "political correctness").