Actually it's exactly the kind of thing that gamification works for. Gamify boring scutwork that nobody (except the likely contrarian responder here) enjoys. Gamify showering, flossing, or taking out the garbage and all the tasks that people aren't deeply invested in but with existing habits they'd like to improve.

Alfie Kohn, in his book Punished by Rewards, synthesized decades of actual research results on the subject long before gamification was even minted as a term.

https://www.goodreads.com/book/show/541132.Punished_by_Rewar...