MAUs are not a measurement of control over an individual. For the vast majority of Facebook users, Facebook is a very small slice of their life composing only a few minutes of activity per use. If someone opens up the Facebook app for 5 minutes a month they are considered a MAU. Suggesting that browsing an app for a few minutes out of a day is comparable to authoritarian control over 1.4 billion people demonstrates a complete lack of perspective in reality.

What measurement would you suggest we use to approximate the number of people whose communication is under the control of a particular organization?

>If someone opens up the Facebook app for 5 minutes a month they are considered a MAU. Suggesting that browsing an app for a few minutes out of a day is comparable to authoritarian control over 1.4 billion people demonstrates a complete lack of perspective in reality.

Your strawman is what lacks perspective of reality. The average FB user spends 30-60 minutes on Facebook each day, depending on the source.

> What measurement would you suggest we use to approximate the number of people whose communication is under the control of a particular organization

You'd first have to a establish a definition for the term "control".

> The average FB user spends 30-60 minutes on Facebook each day

Voluntarily interacting with an app for 45 minutes a day does not in any concevibile interpretation meet the definition of "control". The user is literally in complete control of the apps they interact with on their phone or computer.

>You'd first have to a establish a definition for the term "control"

Let me google that for you:

>control: the power to influence or direct people's behavior or the course of events.