Can you qualify what you mean by “rigorous” ? I think this is an important point of contention because Facebook is so accustomed to using data to justify decisions. Yet these ethical issues often either have no data and/or the consequences of Facebook’s actions impact users who are not on Facebook. Moreover, the data is not available to the public (despite the public generating the data) so the public can’t actually reproduce the warrant used internally at Facebook. This lack of reproducibility is why I think there’s so much friction around Facebook claiming their decisions are made with “rigor.” Thanks.