Second this - it’s a great book, and one of the few truly actionable guides to doing positioning (a lot of them get pretty academic).

Accessible to founders, and helps lay out the art and science of positioning, and give a methodology for actually doing it. Would recommend it also to technical people who are sceptical of marketing in general.

Do you have any similar books that you would recommend? I am always looking for good marketing books but these days it's all some guru trying to sell their book so hard to identify the solid through the noise.

Josh Kaufman's 'Your Personal MBA' is excellent - its rare that you have one book which goes through all of targeting, segmentation, positioning, marketing planning, and how it all sits together. Often books will focus on one small piece (like positioning, or value propositions) but without understanding how these pieces sit into the wider whole it's hard to put them to really effective use.

Byron Sharp's How Brands Grow is also a great book from one of the world's leading marketing professors, and aims to lay out some iron laws about buying behaviour. Byron is quite a spiky and contrarian personality, which makes the book a lot of fun to read, but he also really knows his stuff.

Crossing the Chasm by Geoffrey Moore, and Monetizing Innovation by Madhavan Ramanujam.

'Positioning' by Al Ries and Jack Trout. Where it all started.

Killer brands by Frank Lane. Best book I read about branding.

Second the recommendation. Came across her on twitter last week, found the book & listened to most of it over the Memorial day weekend via an audiobook.