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A comment on MasterClass is seizing its moment. Parent comment

Re:MasterClass is seizing its moment by luhn on Tuesday May 26, 2020 @05:29PM (#23316623)
If you're Googling "what is a shallot," it means you don't know much about cooking and are trying to learn more. Seems like the perfect target market for an online cooking class.
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Re:MasterClass is seizing its moment by OJFord on Tuesday May 26, 2020 @06:42PM (#23317312)
I agree with GP though, if you don't know what a shallot is, it's not likely you have sufficient interest to pay money to learn about cooking.

Obviously it's regional, but from my UK perspective shallots are not exotic.

I'm not aware that they even suffer from multiple names as do spring/salad/green onions/scallions. Echalions of course, but that's a subcategory.

If shallots are unfamiliar, again, UK, you've spent little time even in supermarket vegetable aisles or restaurants and, surely, are therefore unlikely to actually part with cash a cooking class?

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Re:MasterClass is seizing its moment by jkhdigital on Tuesday May 26, 2020 @06:51PM (#23317394)
Pretty sure this is what search analytics is for... and it’s not about whether a particular phrase is the best signal, but the cheapest signal.
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Re:MasterClass is seizing its moment by fermienrico on Tuesday May 26, 2020 @07:30PM (#23317653)
Absolutely not. I am willing to bet that 90%+ of queries are about the confusion between a shallot and an onion. Nothing to do with the desire to learn how to cook.
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Re:MasterClass is seizing its moment by thaumasiotes on Wednesday May 27, 2020 @06:12AM (#23321295)
> I am willing to bet that 90%+ of queries are about the confusion between a shallot and an onion.

I'm not sure I'd go that far. Shallots can also be confused with scallops. (They're not similar things, but they are similar names.)

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Re:MasterClass is seizing its moment by thaumasiotes on Wednesday May 27, 2020 @06:11AM (#23321293)
> If you're Googling "what is a shallot," it means you don't know much about cooking and are trying to learn more.

I think it's more likely that it means you're trying to read a menu, really.

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Re:MasterClass is seizing its moment by HumblyTossed on Tuesday May 26, 2020 @08:02PM (#23317933)
If that's the case, start with his free stuff on YouTube.
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