True, but we have ad blockers and they're effective. They're effective against the largest, richest companies in the world. There are various reasons for that, but at the end of the day it remains true that I can use YouTube without ads if I choose to. There's clearly a place in the world for pro-user curation, even if that's not in FAANG's best interests. I think it's antithetical to the Hacker ethos to not pursue an idea just because it's bad for mega-corps.