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Re:AOL Asks Us If We Can Tone It Down by zakj on Tuesday March 15, 2011 @09:55PM (#2330343)
Re:AOL Asks Us If We Can Tone It Down by MJR on Tuesday March 15, 2011 @10:24PM (#2330428)
This is important: We never told TechCrunch to change the post in any way.

Then to quote the letter: I think their issue is just with some of the text. Let me know if you're able to take another look at it and make any edits.

That's a very PC way of saying change the post. They sounded like they expected compliance. They're expectations were wrong.

Re:AOL Asks Us If We Can Tone It Down by synnik on Tuesday March 15, 2011 @11:23PM (#2330609)
And immediately following that quote: "so if you have good reasons not to change anything that’s fine"

It sounds like they expected nothing and this was a CYA email, knowing TechCrunch would not comply, but allowing them to say, "We tried."

Re:AOL Asks Us If We Can Tone It Down by kenjackson on Tuesday March 15, 2011 @11:54PM (#2330697)
Yeah, this is common. Otherwise this moviefone rep gets grief for not even talking to the author. Now the moviefone rep can say, I talked to her and she's not making the edits.
Re:AOL Asks Us If We Can Tone It Down by kj12345 on Tuesday March 15, 2011 @10:21PM (#2330416)
What a classic strawman response. TechCrunch says Moviefone "asked us to change our post". Movefone responds "We never told TechCrunch to change the post in any way". But Moviefone very obviously did "ask", which was the original accusation.
Re:AOL Asks Us If We Can Tone It Down by radicaldreamer on Tuesday March 15, 2011 @10:05PM (#2330371)
No response would've been better than that response.
Re:AOL Asks Us If We Can Tone It Down by lucasbmccoy on Tuesday March 15, 2011 @10:40PM (#2330475)
I agree 100%. It's better to be silent and thought a fool, then to speak and remove all doubt.
Re:AOL Asks Us If We Can Tone It Down by skunkworks on Tuesday March 15, 2011 @10:13PM (#2330397)
No kidding. It started out okay but descended into "it was them not us", followed by "we need to keep the studios happy". Some serious talking out of both sides of your mouth.
Re:AOL Asks Us If We Can Tone It Down by latch on Tuesday March 15, 2011 @10:25PM (#2330430)
I dunno. I read the tech crunch piece, and felt like Moviefone/AOL were in the wrong. Now that I've read Moviefone's response, the whole thing seems overblown.

They didn't threaten them with respect to future access. They didn't demand anything. They weren't rude or antagonizing. They just asked for a change. To me, it now seems like they did exactly what they ought to given how they probably felt.

Re:AOL Asks Us If We Can Tone It Down by skunkworks on Tuesday March 15, 2011 @10:52PM (#2330507)
If you read the original article, the so-called snark is really minimal. Asking her to amend it for this seems petty and controlling IMO.
Re:AOL Asks Us If We Can Tone It Down by bl4k on Wednesday March 16, 2011 @02:43AM (#2331099)
were you expecting the moviefone/AOL email to say "CHANGE THE FUCKING ARTICLE"

off course they are subtle about it, it is so they can deny it later - but the recipient and the sender (and people reading it now) all know wtf is going on and what was being asked

Re:AOL Asks Us If We Can Tone It Down by Devilboy on Tuesday March 15, 2011 @10:29PM (#2330441)
You don't ask journalists to change their articles to make the subject look good. That's just NOT ok, even without the explicit threat.
Re:AOL Asks Us If We Can Tone It Down by latch on Tuesday March 15, 2011 @10:43PM (#2330482)
On the one hand, you're right (and I appreciate the response rather than the downvote!).

On the other hand...

I'm an amateur writer (I admit, this is far from a journalist). Sometimes I'm just wrong, or I write something that ends up coming across differently than I expected. I always welcome feedback, even if I disagree with it, or I think it might be driven by some bias. It doesn't mean that I'm going to change it. But without such feedback, I'm not sure I'd ever get better. I guess I'm worried that in your world, journalist would be living in an ivory tower.

This constantly happens. People submit editorials with their opinion about what others wrote. People write-in to journalist all the time - to agree or disagree.

A movie review isn't an objective piece of pure journalism. It's much more of a subjective editorial, and as such, should be open to far more feedback.

Re:AOL Asks Us If We Can Tone It Down by Devilboy on Tuesday March 15, 2011 @11:10PM (#2330557)
There's a difference between feedback and 'change your article'.
Re:AOL Asks Us If We Can Tone It Down by randall on Wednesday March 16, 2011 @08:05AM (#2331680)
Not to mention the feedback was "we don't like that you didn't absolutely love our movie."
Re:AOL Asks Us If We Can Tone It Down by noibl on Tuesday March 15, 2011 @10:23PM (#2330427)
"We never told..." "We would never force..." Much stronger language than Tsotsis used, most of whose post didn't even talk about Moviefone. Protesting too much.

Also, I'd love to know how the presence on staff of someone whose job it is to relay concerns from PR agents to journalists from a separate publication "is just one means we have of ensuring editorial integrity on Moviefone".

Re:AOL Asks Us If We Can Tone It Down by leif on Tuesday March 15, 2011 @11:28PM (#2330618)
"Filed under: Hot Topic"

heh heh

Re:AOL Asks Us If We Can Tone It Down by lwat on Tuesday March 15, 2011 @10:02PM (#2330364)
'We're just the messenger!'
Re:AOL Asks Us If We Can Tone It Down by TillE on Tuesday March 15, 2011 @10:15PM (#2330401)
Yeah, that's a pretty awful defence. Passing it along and especially asking for a response is, if not tacit endorsement of the message ("Let me know if you're able to take another look at it and make any edits."), certainly implied pressure on the reviewer.

The ethical thing to do would be to say, with slightly nicer words, "sorry, we don't interfere with TechCrunch, we didn't publish the review, go tell them yourselves."

Re:AOL Asks Us If We Can Tone It Down by jedsmith on Tuesday March 15, 2011 @10:08PM (#2330381)
...but not the pawn!