Is this actually a hurdle considering we can access all this content right from the browser? It could just be a container pointing to the content, I don't think it's necessitated that there be native launchers such that they aren't really "on" it.
> Is this actually a hurdle considering we can access all this content right from the browser?
Right, that's sort of what I mean—accessing it isn't the point. Once you've paid for and subscribed to every different streaming service today, and checked that there aren't a few more that have sprouted up overnight, then access is a solved problem, in the browser or prettified on the desktop. The hard part, and what I think people mean when they speak of wanting one service, is not having to curate, seek out, and pay for all those different streaming services in the first place.
The problem is that the software part of it is comparatively easy; a perfect platform from the point of view of code, robustness, and useability means nothing unless you can get the rights-holders to agree to make their content available on it.