I don't have data, but I suspect if you surveyed the viewing habits of people 25 and under you would find they spend a massively disproportionate amount of time on youtube/podcasts/twitch compared to traditional media.
With moves like this one, and also the acquisition of Gimlet for 200+ million, I think we're starting to see the shift of these kinds of outlets from the periphery to the center of media.
I'm curious what your point is. Do you expect that anyone with a mic ought to be able to experience Rogan's success?
The point I believe is that you can't say that "independent media" is now such a strong force when the amount of people that have achieved success within that field is incredibly small (compared to existing large media). Can agree or not, but i believe it's the point.
Re:Joe Rogan Is the New Mainstream Media
by cameronbrown on Monday May 25, 2020 @11:10AM
(#23301860)
I disagree. There are many YouTube political commentators pulling in more daily views than CNN. Younger people hate the typical mainstream media outlet because they know it's full of propaganda.
Re:Joe Rogan Is the New Mainstream Media
by amanaplanacanal on Monday May 25, 2020 @11:29AM
(#23302046)
Does propaganda here mean organized baloney as opposed to individual baloney?
Re:Joe Rogan Is the New Mainstream Media
by cameronbrown on Monday May 25, 2020 @09:46PM
(#23306690)
Yes. Someone stating their honest-to-god opinion and how they came to it is not propaganda but organised attempts to push certain narratives are. Individuals can definitely shill for their side, but then they wouldn't be very popular with the audience.
Yes, as in "it's possible", the same as it's possible for an unknown author to be a best selling author (like JK Rowling). No as in it's an outlier or the exception. How many cases like this do we have? , esp. considering the consolidation of mass media in a few companies?