Re:The Rolodex Logo Shock
by acabal on Tuesday March 15, 2011 @07:24PM
(#2329943)
I worked at Xerox when they did their rebranding. At a big company meeting I saw it and said, "seriously?"
Not only is it bland and generic, but my eyes keep thinking that the sphere is "off" somehow. Something about how they drew the lines on the X tricks my eyes and makes it look not-quite-spherical. Like they got the CEO's 15-year-old nephew to Photoshop a sphere.
Not only is it bland and generic, but my eyes keep thinking that the sphere is "off" somehow. Something about how they drew the lines on the X tricks my eyes and makes it look not-quite-spherical. Like they got the CEO's 15-year-old nephew to Photoshop a sphere.