E.g., no manufacturer will install Oliver's Optimizer, which promises a lifetime 10% savings in energy use, because it would force them to shut down operations for a month while the optimizer is installed, and put them at a disadvantage compared to other manufacturers.
By requiring the Optimizer (or equivalent) as a licensing requirement for factory operation, all manufacturers share the same burden, and thus suffer no relative disadvantage.
Is that the general idea? I'd be worried about regulatory capture in this case -- e.g., Oliver lobbying to force the market to install his Optimizer -- but that's an entirely different discussion. :)
To the extent you can imagine the market as a gradient descent optimization, coordination problems are where it gets stuck in a local minimum. A government intervention usually makes that local minimum stop being a minimum, thus giving the market a necessary shove to continue its gradient descent elsewhere.
I think this is a very appropriate analogy.
A thought: the cost function that the market minimizes is only a proxy for the various cost functions that we (humans) actually care about. I wonder how much (if any) “government inefficiency” is due to the mismatch between the market cost function and these other cost functions.
Government policy to improve energy efficiency (government grants to improve factory production efficiency) can lead to increase in total energy use as the factory is more profitable with better efficiency.
EU does have programs to improve efficiency in this manner.