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A comment on The Rolodex Logo Shock.

Re:The Rolodex Logo Shock by danilocampos on Tuesday March 15, 2011 @06:11PM (#2329687)
When a company's reason for being becomes irrelevant, first order of business is a rebrand. Logos are much more malleable than business plans.

I think the best such rebrand in recent history has to be AOL:

Old: http://nuzumcl.files.wordpress.com/2009/03/aol-logo.jpg

New: http://www.bizmology.com/wp/wp-content/uploads/2011/02/AOL-L...

Look how strikingly bland and empty that new one is. It means nothing, says nothing, commands no lasting memory. The perfect representation of the world's largest, most soulless content farm.

Truly: perfect.

[ Parent | on HN ]
Re:The Rolodex Logo Shock by trafficlight on Tuesday March 15, 2011 @07:17PM (#2329928)
What's the purpose of the period supposed to be?
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Re:The Rolodex Logo Shock by dspillett on Wednesday March 16, 2011 @07:32AM (#2331614)
It is an indication that you need to stop.

As in "Thinking about AOL? Stop right there...".

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Re:The Rolodex Logo Shock by akkartik on Tuesday March 15, 2011 @07:29PM (#2329958)
I think you mean the colon.
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Re:The Rolodex Logo Shock by makmanalp on Tuesday March 15, 2011 @08:05PM (#2330064)
No, he means the period in the 2nd AOL logo.
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Re:The Rolodex Logo Shock by metageek on Wednesday March 16, 2011 @09:24AM (#2331880)
Actually, it's present in both of them.
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Re:The Rolodex Logo Shock by akkartik on Tuesday March 15, 2011 @08:32PM (#2330139)
Ah.
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