Re:Ask HN: My co-founder bailed on me What do i do now?
by michael_dorfman on Tuesday March 15, 2011 @04:54PM
(#2329342)
Some free advice, for what it's worth:
Don't lead with "more affordable." Trying to be the cheapest in the market is a losing strategy, generally speaking.
"Simpler to use" is good. "Less annoying to end-users" is good, too.
I assume you've got pilot customers. If you don't, get some. I don't mean users-- I mean customers. Get five people to pay for your product. Get their opinions.
Now: think of a problem your product solves. I mean, one, specific, real life, concrete instance. You're looking for a story. Because that's what you want to pitch to bloggers/journalists. Features don't write stories-- anecdotes do.
Don't lead with "more affordable." Trying to be the cheapest in the market is a losing strategy, generally speaking.
"Simpler to use" is good. "Less annoying to end-users" is good, too.
I assume you've got pilot customers. If you don't, get some. I don't mean users-- I mean customers. Get five people to pay for your product. Get their opinions.
Now: think of a problem your product solves. I mean, one, specific, real life, concrete instance. You're looking for a story. Because that's what you want to pitch to bloggers/journalists. Features don't write stories-- anecdotes do.
Read Patrick's blog. Take his advice seriously.
And, good luck!