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Re:Product Marketing for Engineers by hnick on Sunday May 24, 2020 @08:18AM (#23290973)
Yes, definitely. Know your audience etc. When I'm looking at SaaS software and it's missing key info, features, and has the old "ask for a quote" it's code for "go get your manager, kid".

As a side note, this is why landing pages exist. Another marketing gimmick of course, but having separate pages that people won't reach by mistake lets the message suit the audience. I struggled with that concept for a long time. Shouldn't every page on our site be nicely accessible from a menu just like the contents page of a book? Not always. Give the wrong first impression and you might not get another.

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