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Re:Ask HN: How do you brand yourself as a freelancer? by jjen_abel on Sunday May 24, 2020 @07:48AM (#23290857)
YES!

Sales is also knowing who to target and when.

For example: early-stage startups should be looking for early-adopters.

>> Early adopters don’t need as much proof as the early majority in order to buy.

>> They take risks on products because they can. They’re often in senior positions with budgets, hold considerable social capital in their company, and can identify a specific use case need.

>> Early adopters take risks on new products because they know how much they can gain & motivated by competitive edge

>> Early-adopters are also project-driven. They are interested in the shortest time-to-value with a limited amount of resources on their end. Do not try and sell the farm and future value where results take 6 months and beyond.

>> Early-adopters are also the first group to generate real revenue.

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