my $.02 - Sales is similar to finding product-market fit. Exhaust your network doing pain discovery interviews. Ask lots of good questions. You can't pitch a solution until you really know what their problem is. Circle back to prospect 1 after you've talked to prospect 100. Hack value for the customer before you hack growth for yourself (ie branding). Do a great job for one client and ask for referrals to others who have similar problems. Repeat customer pain discovery.