> I don’t think DynamoDB is marketed or viewed in the same way. The docs are pretty clear about needing to design your data model to specifically work well with Dynamo.

More importantly, AWS is very explicit in letting newcomers be perfectly aware that DynamoDB's usecases are, that they are very specific niche use cases, and that if users require schemas and joins then they should just stick with either relational databases or graph databases.

Those who overpromise will always disappoint.