I agree that there is no _free_ way of solving the YouTube problem. As for cheapness? We don't yet know what the space looks like because YouTube kills off its competitors by undercutting them preemptively. If we hadn't had YouTube all these years, by now there's at least a possibility that other approaches (ad-driven, subscription-driven, etc.) would have been explored for low-cost user-generated content, and we'd have a better idea of what the actual cost is, as opposed to this bifurcated monopoly between the networks providing professionally-produced content (including burgeoning streaming services) and YouTube capturing the remaining content.