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Re:The death of corporate research labs by badrabbit on Thursday May 21, 2020 @08:33AM (#23257618)
Your core consumers that are foundational to your brand will always care. But more often than not if there are no alternatives it just becomes a long term disinterest in your brand.

Fun example: Star wars fans and Disney aquisition.

Re:The death of corporate research labs by nck4222 on Thursday May 21, 2020 @09:09AM (#23257881)
Considering Star wars media continues to print money for Disney, and core Star wars consumers were appalled at the franchise before the acquisition (prequels), that's not the best example.