People that are more socially valuable are given a better experience and are treated better; kind of the social media "red carpet" treatment. Those that are less valuable are mined and exploited.

I can imagine an insidious future where social networks assign an "intelligence score" to users and advertise snake oil to those with less capacity to evaluate risks. There might even be a market for those users. A number of companies in the mobile gaming space profit from exploiting "whales". Imagine buying and selling them as targets.

Similarly, networks might evolve to give positive experiences to users that create content. We already have that in the form of monetization and karma. The economy rewards value creators.

But imagine being algorithmically put in place.

That gives me the creeps.