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Re:Embrace, Extend, and Extinguish by somethoughts on Wednesday May 20, 2020 @12:40PM (#23248935)
Perhaps its from yesterday's discussion on Microsoft Lists which is similar to Airtable:

Microsoft announces Lists, a new Airtable-like app https://news.ycombinator.com/item?id=23241084

- Embrace, Extend, Extinguish is something different. It's about adopting standards in order to break them and gradually lock people into proprietary variants. This guy is talking about just copying existing products.

Re:Embrace, Extend, and Extinguish by mjburgess on Wednesday May 20, 2020 @12:46PM (#23249004)
Embrace (the UI) Extend (integrate with office) Extinguish...

Seems similar enough to me. Just thinking of UI as a feature.