New York Times phasing out all 3rd-party advertising data

Re:New York Times phasing out all 3rd-party advertising data by eggsnbacon1 on Tuesday May 19, 2020 @05:43PM (#23240653)

The pessimist in me says its because too many users are blocking trackers. Going first party means their tracking is unblockable

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Re:New York Times phasing out all 3rd-party advertising data by turdnagel on Tuesday May 19, 2020 @05:51PM (#23240720)

It's because browsers are starting to block third party trackers. Safari's doing it, and Google is planning on blocking third party cookies soon.

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Re:New York Times phasing out all 3rd-party advertising data by ickwabe on Tuesday May 19, 2020 @06:00PM (#23240825)

It may be able blocking ads or not. But I dont think it's about tracking. NYTimes already ran a successful test in Europe where they eliminated all third party behavioral based ads and saw no revenue drop.

https://techcrunch.com/2019/01/20/dont-be-creepy/

I think they have just concluded that the story being told that sites must engage in creepy third party ad behavior is false and that they can just handle in house.

Overall I think this is probably better.

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Re:New York Times phasing out all 3rd-party advertising data by nerdponx on Tuesday May 19, 2020 @06:03PM (#23240843)

If this turns out to be as good as it sounds, I might actually renew my NYT subscription.

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Re:New York Times phasing out all 3rd-party advertising data by konschubert on Tuesday May 19, 2020 @05:51PM (#23240721)

Maybe that’s still a step forward?

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Re:New York Times phasing out all 3rd-party advertising data by eggsnbacon1 on Tuesday May 19, 2020 @06:35PM (#23241106)

Possibly, but my fear is that ad networks will start installing frameworks on the content servers and use fingerprints instead of cookies for unique user id

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