Re:New York Times phasing out all 3rd-party advertising data
by 52-6F-62 on Tuesday May 19, 2020 @03:52PM
(#23239343)
I find it a little funny that you're picking on NYT for that one. They were one of the first to offer digital-only subscriptions and their numbers have been climbing steadily since around 2011 when the introduced their metered paywall.
It's not that users don't expect to see ads that revenue is down. It's that the ad-sell business has been effectively taken over by a few large actors who promise all kinds of growth because of their targeted/tracking ad networks.
And presently ad revenue is down even further because many businesses first spending cuts were in advertising for Q2/Q3 since they aren't operating anyway. That said, this last point is only speaking from my own present industry experience.
https://www.statista.com/chart/3755/digital-subscribers-of-t...
It's not that users don't expect to see ads that revenue is down. It's that the ad-sell business has been effectively taken over by a few large actors who promise all kinds of growth because of their targeted/tracking ad networks.
And presently ad revenue is down even further because many businesses first spending cuts were in advertising for Q2/Q3 since they aren't operating anyway. That said, this last point is only speaking from my own present industry experience.