Re:New York Times phasing out all 3rd-party advertising data
by dorgo on Tuesday May 19, 2020 @03:40PM
(#23239201)
>reassures me that we'll not see intelligent targetted advertising in my lifetime.
The only thing which prevents this are incentives. Content provider are paid per click. Intelligent targeting would reduce clicks. Advertisers would have to pay more for intelligent targeting. So why not just keep the status quo?
The only thing which prevents this are incentives. Content provider are paid per click. Intelligent targeting would reduce clicks. Advertisers would have to pay more for intelligent targeting. So why not just keep the status quo?