Re:New York Times phasing out all 3rd-party advertising data
by eitland on Tuesday May 19, 2020 @03:28PM
(#23239046)
I hear that that explanation a lot.
I'm not sure I buy it.
As for why:
1. I don't have much data except myself but I can't remember buying from those ads.
I can remember smiling at them a lot though.
2. That wouldn't explain why I get ads for the exact same product I bought.
Here's another argument I remember from marketing at engineering school:
Some marketing is justified even after the customer has bought -especially with expensive items - to make them feel like they did the right thing (which in turn should make them less likely to return it.)
I'm not sure I buy it.
As for why:
1. I don't have much data except myself but I can't remember buying from those ads.
I can remember smiling at them a lot though.
2. That wouldn't explain why I get ads for the exact same product I bought.
Here's another argument I remember from marketing at engineering school:
Some marketing is justified even after the customer has bought -especially with expensive items - to make them feel like they did the right thing (which in turn should make them less likely to return it.)