Re:New York Times phasing out all 3rd-party advertising data
by manigandham on Tuesday May 19, 2020 @02:16PM
(#23238167)
It's highly dependent on the environment.
Sometimes contextual relevancy is the best. Ads on search results are contextual since they can be easily aligned to what you're looking for.
Other times, the content is generic or there's more info about the user (which is usually more behavioral than simple interests) and it's better to target that way. For example, you may be reading local news but you looked at new shoes yesterday, so it's better to show you ads for the shoes and try to complete that purchase than generic ads for local businesses.
Sometimes contextual relevancy is the best. Ads on search results are contextual since they can be easily aligned to what you're looking for.
Other times, the content is generic or there's more info about the user (which is usually more behavioral than simple interests) and it's better to target that way. For example, you may be reading local news but you looked at new shoes yesterday, so it's better to show you ads for the shoes and try to complete that purchase than generic ads for local businesses.