I share your cynicism on this. Good chance this is a play to drastically boost numbers to court a big company for an exit. Not a bad idea if that keeps the product alive since it seems to be very loved in the world of productivity apps.

Also, I find it interesting that they're working on an API. A lot of organizing products lack integrations and this might open to door to sync items between Office, GSuite, fitness applications and other services for life management.