Re:Walmart says it will discontinue Jet
by Symmetry on Tuesday May 19, 2020 @11:49AM
(#23236183)
There are class complications that make using the Walmart brand potentially problematic, though. People with college degrees who would shop at Whole Foods or Costco or boutique retailers look down on Costco but wouldn't have those associations with Jet.com. I'm sure Walmart has researched this but keeping both brands would seem worth it from that angle.
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The first time I saw jet.com, I assumed it was for Jet Magazine. Maybe someone things it has to do with jet planes. I wouldn't want to have to do brand marketing for such an ambiguous name.
It works both ways though. People who would never set foot in a Walmart might order from walmart.com for convenience or price or because they don't really think about it when ordering online.
If they have a positive experience online, that could affect their impression of the Walmart brand in general.
> Costco
I'm almost certain you meant to say Walmart here.
No. People who shop at Costco tend to have the spare cash to buy lots of stuff at once and have lots of space to put it and so draw from a very different demographic than Walmart does, mostly. It's a bit of a Sam Vimes boot theory thing.
https://wiki.lspace.org/mediawiki/Sam_Vimes_Theory_of_Econom...
You said “Costco” twice. The second time appears to be a typo.
Oh, thanks. Yes it is.
> No.
Well your comment isn’t particularly coherent then.