Re:New York Times phasing out all 3rd-party advertising data
by troydavis on Tuesday May 19, 2020 @11:43AM
(#23236091)
Many of the audience segments aren't interests, they're demographic and psychographic information. Per the excerpt below, would you willingly provide investable assets (ie, net worth), marital status, level of education, or family size?
If not, presumably the "large team specifically to support this year of a dozen people" that NYT assembled has built a system to infer those things about you.
This is NYT trying to stay competitive in light of CCPA (which state will adopt it next? my guesses are NY, OR, MA, or WA) and GDPR. First-party audience segmentation is now all but required for larger publishers.
From the article:
> Those segments are broken up into 6 categories: age (age ranges, generation), income (HHI, investable assets, etc.), business (level, industry, retirement, etc.), demo (gender, education, marital status, etc.) and interest (fashion, etc.)
If not, presumably the "large team specifically to support this year of a dozen people" that NYT assembled has built a system to infer those things about you.
This is NYT trying to stay competitive in light of CCPA (which state will adopt it next? my guesses are NY, OR, MA, or WA) and GDPR. First-party audience segmentation is now all but required for larger publishers.
From the article:
> Those segments are broken up into 6 categories: age (age ranges, generation), income (HHI, investable assets, etc.), business (level, industry, retirement, etc.), demo (gender, education, marital status, etc.) and interest (fashion, etc.)