New York Times phasing out all 3rd-party advertising data

Re:New York Times phasing out all 3rd-party advertising data by andreareina on Tuesday May 19, 2020 @11:42AM (#23236084)

If they're avoiding all third-party data, can they do better than user-submitted preferences plus observed behavior on the domain? It seems like anything else should count as third-party.

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Re:New York Times phasing out all 3rd-party advertising data by not2b on Tuesday May 19, 2020 @11:47AM (#23236152)

With 6 million subscribers, just looking at which articles people read gives a pretty good indication of what they are interested in. They don't need to do better.

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Re:New York Times phasing out all 3rd-party advertising data by C1sc0cat on Tuesday May 19, 2020 @12:05PM (#23236399)

Probably trying to combine data across all their online properties YouTube and pinterest and so on.

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